For small, location-based businesses digital signage is a great marketing tool. While signage and displays in businesses is nothing new the idea of using digital signage is becoming more well-known for businesses in a variety of industries. Some companies have been using forms of digital signage for a long time, but in the last few years the popularity of digital displays has really been increasing especially since companies are seeing real value from adding the displays to their locations.
Digital signage can be used to sell special items or featured services. The displays can be changed often to feature unique content like product and service descriptions or general information about your company. Any time you have customers entering your business there is potential to build a relationship and a digital sign can be there all the time even when you canâ€™t be there to service every customer for whatever reason.
If youâ€™re thinking about digital signage for your business then here are 10 examples of beautiful and effective digital displays. Hopefully these will be just the trick to get you started with your own digital signage strategy.
1. Arnold Palmer Hospital for Children
Â Image Credit:Â Arnold Palmer Hospital for Children by Rise Display
This is a great design for the folks at the Arnold Palmer Hospital for Children. The design of the main page uses a comforting color scheme with interactive buttons in brighter colors to draw attention. The purpose of the display was to present the event and raise money through aÂ QR codeÂ call to action. The goal was accomplished with a design that is both beautiful and effective.
2. Wedding Planner
Â Image Credit:Â Wedding Planner by Rise Display
A wedding planner needs to use images to sell their services. In this template you have photos as the main focus. This gets new visitors to the location business excited about the prospects of their own wedding. When we see examples we immediately begin to imagine ourselves in that scenario and for a wedding planner that means a new client will be signed up.
3. Catholic Care Center
Â Image Credit:Â Catholic Care Center by Rise Display
Sometimes the subtle details make a design great. In this design you have a basic color background, but the effectiveness is in the details. You have an event calendar that is easy to read. The scrolling news at the bottom of the screen is quick to draw peopleâ€™s attention. Visitors will notice the monitor for the moving aspect and from there they can take action on the upcoming events.
Â Image Credit:Â Esposito by Rise Display
This is a great example of an investment display for a financial company. You can see the a news feed that come in live from the Internet. Visitors get an instant updates on news and the markets via the live feeds from the Internet. There is also a live video feed that can connect to a TV channel like CNBC or even services likeÂ YouTubeÂ or Vimeo.Â You could also play your own videos on repeat for customers to view.
5. The Brewery
Â Image Credit:Â The Brewery by Rise Display
This examples showcases how a brewery could use the display. The photos are great for showing how people have enjoyed visiting. New visitors can read about the beer and the establishment. The visitors could get information before starting their tour or before selecting their samples of beer. The display is also perfect for reminding visitors to useÂ social mediaÂ to tell their friends that theyâ€™re at the location. There is also room to add a call to action like something for an email address sign up.
6. Restaurant Fine Dining
Â Image Credit:Â Restaurant Fine Dining by Rise Display
Restaurants are getting more involved with digital signage. Restaurant managers and chefs love having the flexibility to change menu items and feature specials. The digital design can also incorporate social media to get the visitors more involved in helping promote the business. This example is a basic template that shows just a few of the ways restaurants can use digital signage.
Â Image Credit:Â Kindergarten by Rise Display
Every day parents drop their kids off at daycare or preschool. Here is a display that can be placed at the entrance of the location. Parents can see a great image of kids having fun at the school and see the events coming up. Itâ€™s a great reminder for parents about important things coming up for their kids.
8. Sports News
Â Image Credit:Â Sports News by Rise Display
For a sports bar or similar location there is nothing more appealing to visitors than having access to interactive material. With a digital display you can add touchscreen technology and let visitors watch videos from online websites like ESPN or NFL.com. Social media feeds and news feeds can bring in other sports news information. Itâ€™s even possible to bring in the live scoreboard streaming ticker.
9. Schiff Center for Liver Disease
Â Image Credit:Â Schiff Center for Liver Disease
A medical center is not the first place you would think of for a beautiful display design, but here is a great example of a center that did a great job. You have a great background and photo. Itâ€™s great branding for the center and it also allows visitors to take action on a variety of options including how to contribute.
10. Arkansas Bar Association
Â Image Credit:Â Arkansas Bar Assocation
Finally we have a design for the Arkansas Bar Association. Again, this is nothing an organization you would think of for a great design, but these folks didnâ€™t waste the opportunity. This display is very interactive and effective in its goal of educating, entertaining and getting visitors to take action. There are 10 beautiful examples of digital display. Hopefully those have sparked some interest in digital display and how using it can make your business even more successful. Please share your thoughts and comments and feel free to ask any questions in the comments.
Todd Hemme is a Director at Rise Vision, a free digital signage Web platform. He has years of experience in the digital display industry including experience working with top designers and business leaders on their digital signage campaigns.